I've spent 5+ years designing product experiences in Berlin — first in B2C e-commerce, then in B2B fintech, where I found my edge: making complex systems feel simple for the people who use them every day.

I work across the full design cycle — from early research and usability testing to interaction design, pixel-perfect execution, and design systems — always with an eye on what moves the needle for users and the business.

At Circula, I've led work that goes well beyond the screen — from driving a full product rebrand across web and mobile while aligning designers, engineers, and senior stakeholders, to currently leading the design of AI-powered experiences that meaningfully improve how users interact with the product.